Celluloid Heroes

San Francisco Magazine Suzanne Ennis Pamela Gentile SFFILM, the organization behind the longest-running international film festival in the Americas, is reinventing itself as a film-world power player—but isn’t losing sight of its Bay Area values. When SSFILM Kicks off the 62nd San Francisco International Film Festival April 10, it will pop the Champagne to celebrate the enduring power of storytelling. But it deserves a toast of its own too. Thanks to a series of strategic initiatives, progra...